Paulista Avenue, Sao Paulo

Experience the cosmopolitan atmosphere of the city by walking through Paulista Avenue, a 3 km (2 mi) thoroughfare notable for headquartering a large number of financial and cultural institutions. This important city avenue houses an extensive shopping area, as well as Latin America’s most comprehensive fine art museum, the Sao Paulo Museum of Art. Located in one of the highest parts of the city, the avenue is clustered with radio and TV stations, and is served by numerous subway and bus lines. Once a popular residential neighborhood, the avenue is flanked by lavishly ornate mansions, former homes of the city’s most powerful coffee barons. Bumper-to-bumper traffic is frequent in this area even outside peak hours, so avoid visiting by car or taxi. Put Paulista Avenue and other Sao Paulo attractions into our Sao Paulo day trip planning website, and watch your holiday take shape.