The Shop at NBC Studios, New York City

3.4
Take home exclusive apparel, collectibles and more from your favorite NBC shows. Plus, experience meet and greets with celebrities, a photo opp at the iconic TODAY desk, live TV shoots and more. It’s also where The Tour at NBC Studios begins and ends.

The Shop is located on the lobby level of 30 Rock at Avenue of the Americas/6th Ave between 49th and 50th streets.
Use our New York City road trip planning website to add The Shop at NBC Studios and other attractions to your New York City vacation plans.
Source
Create an itinerary including The Shop at NBC Studios
map
© OpenMapTiles © OpenStreetMap contributors
The Shop at NBC Studios Reviews
Rate this attraction
TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.0
259 reviews
Google
4.2
TripAdvisor
  • It's the second time I've come to the store. Last year something from my favorite show (SVU), I found. This year I was hoping to find gadgets from the NEW AMSTERDAM series but not even the shadow. All or so about Jimmy Fallon. It would take more variety of items,although the store is always cute
    View original
  • We came to this store as the starting point for our NBC Studio Tour. I didn't buy anything, but it was fun to browse around and see the merchandise. Seemed to be geared towards fans of various "hit" s...  more »
Google
  • My friend and I visited 3 times on our trip because we couldn't get over how good the shop smelled!! Also we got to see the monologue rehearsal and actual show for Seth Meyers, which was very fun. The pages were super friendly and the store had a good selection of NBC merchandise. It was a kind of pricey, but that's just how official merch works 😅. Seriously though, what is that scent???
  • My boyfriend and I had a fabulous time checking out the Shop and seeing all the gear related to our favorite shows. It was a 5-star experience until I got home and went to put on the new Friends shirt we bought. There was white paint on the back of it, and it was ruined! The Shop was very responsive, and sent me out a new shirt quickly! We will definitely come back for more merchandise from our favorite shows!
Places to stay near The Shop at NBC Studios

Plan your trip to New York City

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Popular things to do in New York City

View all >
4.8
Duration: 6​h
4.4
Duration: 2​h
4.8
Duration: 4​h
4.8
Duration: 1​h 30​min

Museums in New York City

View all >
4.0
Duration: 3​h
4.6
Duration: 1​h
4.4
Duration: 1​h

Kid-friendly things to do in New York City

View all >
4.5
Duration: 2​h 30​min
4.5
Duration: 1​h 30​min
4.5
Duration: 3​h
4.3
Duration: 1​h 30​min

Parks in New York City

4.7
Duration: 3​h
4.3
Duration: 2​h
4.9
Duration: 30​min
3.9
Duration: 2​h

Nearby attractions in New York City

4.7
Duration: 2​h 30​min
4.7
Duration: 1​h 30​min
4.6
Duration: 2​h
4.7
Duration: 2​h 30​min
4.9
Duration: 4​h
4.5
Duration: 3​h
5.0
Duration: 30​min
4.5
Duration: 1​h 30​min