The oldest toy store in the United States, the flagship FAO Schwarz is most famous for its giant keyboard, on which Tom Hanks played "Chopsticks" with his feet in the film "Big." German immigrant Frederick Schwarz opened the first toy shop in 1870, where he sold quality toys that were crafted in Europe and brought to the states. While the BIG Piano Dancemat is this store's most iconic toy, you'll also find giant stuffed animals, high-end dolls, and games. This shop is a must-see destination for toy-loving tourists and a magical wonderland for kids. Use our New York City trip builder site to arrange your visit to FAO Schwarz and other attractions in New York City.
Tours to FAO Schwarz
FAO Schwarz reviews
FAO Schwarz is an amazing place. Kids really loved the floor piano. The soldier outside is great! Expensive but well worth the visit. more »
The store is definitely a place for toy lovers to go. For me it was a little crowded and crazy for things you could buy online. It do have limited edition Barbies and Star Wars Barbies if they are in.... more »
One of my favorite place. It was beautiful when you 1st walk in. They had a lot of different array of stuff. The people were awesome especially the lady in the front. She was so kind and amazing. They had a lot of stuff that kids can do. Overall you will feel calm and stress free. Highly recommended
This was our first visit to New York, and friends told us that we had to stop at FAO Schwarz. As an adult and a teenager who entered the doors of this Charming store, we were not disappointed. The front door greeter was amazing, taking pictures with anyone who asked. Staff is informed and engaging. The demonstrators were such a treat to watch. The layout of the store makes you feel you are visiting another shop between departments. This shop was so much fun. It's hard to tell what the best part was...
Plan your trip to New York City
Get a personalized tripA complete day by day itinerary
based on your preferences
Customize itRefine your trip. We'll find the
best routes and schedules
Book itChoose from the best hotels
and activities. Up to 50% off
Manage itEverything in one place.
Everyone on the same page.
Popular things to do in New York City
Hidden gems in New York City
Museums in New York City
Natural History Museum
American Museum of Natural History
Duration: 3 hoursBuy tickets from $23 »
Side trips from New York City
Historic Sites in New York City
Nearby attractions in New York City
Trips to FAO Schwarz by other users
50 days in United States BY A USER FROM AUSTRALIA New York City Boston Philadelphia 12 days in New York City BY A USER FROM UNITED KINGDOM Schomburg Center for Research in Black Culture Central Park Cathedral Church of Saint John the Divine 11 days in Chicago & New York City BY A USER FROM INDIA Chicago New York City 16 days in New York City BY A USER FROM GERMANY FAO Schwarz Central Park Horse-Drawn Carriage Tours 37 days in Lahore & New York City BY A USER FROM PAKISTAN Lahore New York City 9 days in New York State & South Carolina's Coast Region BY A USER FROM UNITED STATES New York City Charleston