FAO Schwarz, New York City

4.2
The oldest toy store in the United States, the flagship FAO Schwarz is most famous for its giant keyboard, on which Tom Hanks played "Chopsticks" with his feet in the film "Big." German immigrant Frederick Schwarz opened the first toy shop in 1870, where he sold quality toys that were crafted in Europe and brought to the states. While the BIG Piano Dancemat is this store's most iconic toy, you'll also find giant stuffed animals, high-end dolls, and games. This shop is a must-see destination for toy-loving tourists and a magical wonderland for kids. Use our New York City trip builder site to arrange your visit to FAO Schwarz and other attractions in New York City.
Create an itinerary including FAO Schwarz
map
© OpenMapTiles © OpenStreetMap contributors
FAO Schwarz Reviews
Rate this attraction
TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.5
1,520 reviews
Google
4.4
TripAdvisor
  • My kids (who are not that kids 18, 15, 12 years) just loved to stop and wander inside this great toy shop. There are lots of sellers making exhibitions of different interesting toys, gigantic teddy be...  more »
  • This was good enough that the kids wanted to visit twice on the vacation. Fun toy store with lots of live demos on products. We bought a custom made RC truck for my son, and he was able to help the me...  more »
Google
  • Great staff very friendly. I love visiting here. I am here from out of state and I had a good time. I wish you guys had other store locations. I wish I could give more than 5 stars as a review. Because I would give 10!
  • Great stop for the kids while in Rockefeller plaza. Still pretty new so expect a crowd. There is a full sized keyboard piano on the third floor you are allowed to play on. Place is handicap accessible with an elevator situated away from the plaza entrance
Places to stay near FAO Schwarz

Plan your trip to New York City

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Popular things to do in New York City

View all >
4.8
Duration: 6​h
4.4
Duration: 2​h
4.8
Duration: 4​h
4.8
Duration: 1​h 30​min

Museums in New York City

View all >
4.0
Duration: 3​h
4.6
Duration: 1​h
4.7
Duration: 1​h 30​min

Kid-friendly things to do in New York City

View all >
4.5
Duration: 2​h 30​min
4.5
Duration: 1​h 30​min
4.5
Duration: 3​h
4.3
Duration: 1​h 30​min

Parks in New York City

4.7
Duration: 3​h
4.3
Duration: 2​h
4.9
Duration: 30​min
3.9
Duration: 2​h

Nearby attractions in New York City

4.7
Duration: 2​h 30​min
4.7
Duration: 1​h 30​min
4.6
Duration: 2​h
4.7
Duration: 2​h 30​min
4.9
Duration: 4​h
4.5
Duration: 3​h
5.0
Duration: 30​min
4.5
Duration: 1​h 30​min