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FAO Schwarz, New York City

4.2

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Gift & Specialty Shop Shopping

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The oldest toy store in the United States, the flagship FAO Schwarz is most famous for its giant keyboard, on which Tom Hanks played "Chopsticks" with his feet in the film "Big." German immigrant Frederick Schwarz opened the first toy shop in 1870, where he sold quality toys that were crafted in Europe and brought to the states. While the BIG Piano Dancemat is this store's most iconic toy, you'll also find giant stuffed animals, high-end dolls, and games. This shop is a must-see destination for toy-loving tourists and a magical wonderland for kids. Use our New York City trip builder site to arrange your visit to FAO Schwarz and other attractions in New York City.

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FAO Schwarz Reviews

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TripAdvisor Traveler Rating

1,488 reviews

Google

4.4

facebook

56,574 likes

• By Need_more_free_time

  A must have play on the ‘home alone’ piano. A brilliant toy shop, well presented. Hamleys in London could learn alot from this place.  more »

• By RAJones430

  This store is amazing. We planned to spend about 1 1/2 hours in the store and ended up spending over 2 1/2 hours. We were kids again and enjoyed shopping for our grand children. The store is well laid...  more »

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Google

• By shawn brennan

  Great staff very friendly. I love visiting here. I am here from out of state and I had a good time. I wish you guys had other store locations. I wish I could give more than 5 stars as a review. Because I would give 10!

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• By C J

  Great stop for the kids while in Rockefeller plaza. Still pretty new so expect a crowd. There is a full sized keyboard piano on the third floor you are allowed to play on. Place is handicap accessible with an elevator situated away from the plaza entrance

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