Nawate Shopping District, Matsumoto

2.5
#3 of 8 in Neighborhoods in Nagano Prefecture
Running alongside the Metoba-gawa River, Nawate Shopping District represents a stone-paved row of around 50 charming shops. During the 17th century, the street marked the border between the residences of the samurai class and the commoners on the opposite side. In present day, souvenir hunters have a range of interesting establishments to peruse, with shops offering antiques, curios, and knickknacks. Should you get hungry, explore options at the food stalls. Keep your eyes open for the statues of samurai frogs--popular photograph points that have earned the strip its nickname of "Frog Street." To visit Nawate Shopping District and other attractions in Matsumoto, use our Matsumoto trip itinerary planning site .
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Nawate Shopping District Reviews
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TripAdvisor Traveler Rating 3.5
448 reviews
TripAdvisor
  • Not a very long shopping street but definitely worth visiting. Must try the Taiyaki fish pancake, it is very yummy, thin/crispy skin and the filling is very generous. I missed it so much. It is near t...  more »
  • A shopping street along the Metoba River located in Matsumoto City, Nagano Prefecture. We walked through the shopping district from Chitose Bridge to Kobashi, Nakabashi and Hitotsubashi. It was not early in the morning and the restaurant was open, but the atmosphere was wonderful. It's going to be crowded during the day, isn't it? I felt that it was lively. The sight of retro shops on both sides of the cobblestone road is really good. There were shrines and stone statues about frogs on Nawate-dori. It is said that this place is called "the town of frogs" because there used to be a lot of frogs along the Metoba River on the right side. I'm sure you haven't seen all of them, but it's one of the things I'm looking forward to looking for frog stone statues here and there. The four-poster shrine in the middle of the street was wonderful. The parking lot behind the shrine was convenient for visiting here. It's paid, though.
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